Selling a home is not only time-consuming–it’s a legally binding contract that could potentially harm the homeowner. Both buyer and seller can take each other to court if any outlined conditions are unfulfilled. Listing agents understand real estate contracts and advise their clients against agreeing to conditions they cannot meet. They are also trained to filter out unqualified buyers, saving the homeowner’s time for serious buyers.
Listing agents help make the home-selling process run smoothly. Because homeowners are attached to their homes, the home selling process can be very emotional. Direct negotiations between buyers and sellers can quickly sour based on personalities. Having a listing agent act as an intermediary during negotiations removes emotions and can lead to better outcomes. Agents also understand how much leverage a buyer and seller have. They can advise their client to accept an offer or continue with negotiations.